Software
development is the translation of a user need or marketing
goal into a software product. Software development is sometimes
understood to encompass the processes of software engineering
combined with the research and goals of software marketing
to develop computer software products. This is in contrast
to marketing software, which may or may not involve new
product development.
It is often difficult to isolate
whether engineering or marketing is more responsible for
the success or failure of a software product to satisfy
customer expectations. This is why it is important to understand
both processes and/or facilitate collaboration between both
engineering and marketing in the total software development
process. Engineering and marketing concerns are often balanced
in the role of a project manager that may or may not use
that title.
Marketing involvement is also
known as software requirements analysis. Because software
development may involve compromising or going beyond what
is required by the client, a software development project
may stray into processes not usually associated with engineering
such as market research, human resources, risk management,
intellectual property, budgeting, crisis management, etc.
These processes may also cause the role of business development
to overlap with software development.
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